This is my first lesson in learning online marketing. And it’s a crucial step for me as I didn’t formalize this before. I know I have a fuzzy understanding of it. But I wanted it to be clear.
Questions I answered were, what your audience needs to know? waste time on? don’t understand? how can you help?
Doing this exercise helped me realize that I’m serving 3 different audiences. Or putting it differently, the same audience in 3 different stages:
- Stage 1: People interested in remote working and wanting it to be their next dream. They want to know what’s remote working. Why it’s better for them. How to get a remote job…
- Stage 2: People who made the leap forward and got their remote job. Now they want how the legal side of it works. How they can get health insurance. How they can pay taxes…
- Stage 3: People already working remotely and want to know tips and tricks. Best coffee shops. Best co-working spaces…
To avoid repetition, I removed Morocco from the audience description. But all this applies to Moroccans as they are my audience.
Now that I have a clear idea of my audience and the different stages, I can move to the next phase and see how I can help each one of them. I only need a way to know who is who…
Do not miss my next post! Drop your email in the box below and get it straight to your inbox:
Leave a Reply