I’ve reached the next step in my online marketing learning journey. If you haven’t been following it, here’s a recap:
- I spent time learning about my audience and ended up with 3 categories.
- I learned more about Mailchimp. I learned about groups, tags, and segments.
Now the next step is growing the audience.
A lot of remote.ma‘s blog visitors are one-time visitors. This means they find an article somewhere, end up on the blog, read the article and then quit. Occasionally, they may spend some time discovering other articles.
If I want to grow the blog, I need to convert these one-time visitors to recurring visitors. And the best way to do this is by getting their emails. This way, whenever I have something new to share, I can send an email to my audience. Of course, I don’t want to spam them. I will only send useful content depending on which category they belong.
Getting a visitor’s email is not easy. I tried adding pop-ups and subscription forms inside articles, but it’s not that effective. And that’s normal. As a visitor, why should I subscribe to a blog who offers free and public information anyway?
Unless you’re curious, chances are you’ll not subscribe. And from my perspective, I can’t rely on curiosity only. I need something that pushes my visitors to subscribe.
After reading some online marketing courses, the solution was simple: Offer something to subscribers only.
What you can offer depends on the blog and your audience. Examples are a cheat sheet, an e-book, a guide… You need to offer a value.
For remote.ma audience, I know there are a lot of people interested in getting a remote job. I know this because I get multiple questions via email, LinkedIn, Twitter… So, I’ll be offering them an e-book to fix just that!
If you’re curious about online marketing and entrepreneurship, consider following this blog 🙂
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