Category: Diary
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Learning about Groups in online marketing
In my quest to learn online marketing, I started using Mailchimp for my mailing list. I already used it in another project, but I didn’t go deeper into all tools provided by the platform. This time, I wanted to learn more about online marketing and Mailchimp in general so I can use it better. One…
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The clichés are all you need to know
Today, I want to talk to you about cliché answers. Those answers you hear and go “meh, I heard this thousand times. It doesn’t work”. If you don’t know what I’m talking about, here are some examples: Want to be healthy? Eat more fruits and vegetables. Cliché. Want to be a good writer? Write more.…
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People are plastic
People are plastic in a positive sense. Meaning they are flexible and able to grow. The way they want. I first saw this in the Seth Godin’s interview, part of the Tools of Titans book. And it stuck with me! I completely agree with this. Almost everything is made not born. Anyone can do whatever…
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Who is my audience?
This is my first lesson in learning online marketing. And it’s a crucial step for me as I didn’t formalize this before. I know I have a fuzzy understanding of it. But I wanted it to be clear. Questions I answered were, what your audience needs to know? waste time on? don’t understand? how can…
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Accepting the norms
I’m currently reading Tools of Titans by Tim Ferriss and this caught my eye: The biggest mistake you can make is to accept the norms of your time Neil Strauss on the Tools of Titans book Thinking about this, all the milestones I’m proud of were in response to a norm I didn’t accept: I…
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The number 52
When I was in engineering school, I followed an online class about supply chain management. During that class, we were answering questions like: Does it make sense if I buy this at a discount and store it for two weeks? Or should I buy it afterwards and save storage costs? What warehouse should I choose…
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Automation
If I can automate something then I make sure to do so. And the more I automate, the more I free myself to do other meaningful things. One of the areas I automate a lot is my company management. But others include some daily tasks: My monthly expenses are automatically paid from my bank account…
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Why online marketing?
I shared with you that I’m learning online marketing. But didn’t say why other than it’s something I find exciting. From all the subjects out there, why did I started with online marketing? I always thought of myself as a maker/hacker. I love building things from scratch. I love building solutions to problems. I love…
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Checklists
Whenever I’m learning something new, I take notes. A lot of notes. Some of them can be redundant. Others will not make it to the final notes. But, I make sure to note as much as I can. These notes serve me to detect patterns, that I’ll transform afterward to checklists. Building checklists is what…
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Learning online marketing
Given I’m blocking four hours a week to learn something new. I took my long list of things I wanted to learn and started thinking about them. And one of the subjects was online marketing. Online marketing was something I always wanted to learn. Growing a blog, selling an online product, and building email lists…