Hey,
I’m Ahmed, a product engineer with a focus on building solutions in the content, monetization, and distribution space. My work often touches on key areas like the creator economy, e-commerce, and digital publishing. I’ve gained a deep understanding of these domains because I have skin in the game: I create, sell, and publish online myself.
The following is a recap of my past professional experiences. My work is (mostly) open-source, you can find my GitHub profile here.
PS: You can find my personal projects in my portfolio.
Product Engineer / Account Management & Onboarding – Payments
January 2024 – Present
I’m focused on simplifying the onboarding and account management experience for WooCommerce and WooPayments. By reducing friction, I’m helping merchants get set up and start selling online as quickly as possible.
A highlight of my work has been modernizing the WooCommerce Payments Settings experience. Here’s a before-and-after look at the improvements I’ve helped implement.
I also worked on a simplified onboarding experience to help merchants get started. The goal is to guide them through a step-by-step process so they could begin selling online as quickly as possible.
Most of my work is open source and can be found here and here.
Product Engineer – Payments
January 2022 – January 2024
I helped merchants sell online by making WooPayments a better product. I worked on both the client and server sides, implementing key features like payment authorizations, fraud prevention, expanding WooPayments to more countries, and Tap to Pay.
This offered merchants a holistic solution directly within WooCommerce, eliminating the need to manage multiple dashboards and streamlining their entire payments workflow.
This role required deep expertise with Stripe and its related products, including Radar and Connect.
Product Engineer / Headless CMS – WordPress.com VIP
February 2021 – January 2022
My work centered on bringing a new Headless CMS product to life. I started by conducting in-depth into market research to understand user needs and the existing solutions.
From there, I collaborated closely with customers to validate our ideas and build the product from the ground up. An example of such collaboration is this case study with AlJazeera.
Platform Engineer – WordPress.com VIP
July 2018 – February 2021
At WordPress VIP, I worked on the platform that powers some of the busiest websites in the world. My role involved building and maintaining a range of tools, from client-facing products that helped customers manage their sites, to platform orchestration systems and internal tooling that kept everything running smoothly at an enterprise scale.
