Be trustworthy.
Trust is something that takes times.
Trust is something you can’t buy.
But nothing beats trust in the long run.
To build trust, talk about something you understand.
Be passionate about it. Share it with the world.
But you’re human. Share your human side too, if you’re open to that.
You don’t need a million people to make money online. All you need are 1000 true fans.
The only counter to this is if your business model is ads.
Sadly, you’ll need more eyes to make money.
So you should talk about everything to grab those eyes.
That being said, your business model should never be ads.