Learning about Tags in online marketing

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Last time, I shared with you Mailchimp’s Groups feature. You can learn more about it here, but the TLDR; is it’s a way of grouping your audience in buckets (or groups).

Today, I want to introduce you to another feature in Mailchimp. It’s called Tags. If groups are for a group of your audience. Tags are for individuals.

If you already used a note-taking app or a blogging platform before, you may be familiar with the idea of tags. They are some extra information you add to your notes/posts and you can use it after to search for them.

I’ll go with an example:

In my last post about groups, I shared with you the 3 groups I’m planning to add for remote.ma‘s online marketing. They are:

• Aspiring to work remotely
• Just started working remotely
• Already working remotely

Now, if I take the first group “Aspiring to work remotely“. I know they are people wanting to start remote work, so they want content that will help them do so. But, Ahmed who is a software engineer is different from Mike who is a designer. Both are aspiring to start remote work. But they have different needs. One is a designer. The other is a software engineer. And the same goes for marketing, support, sales, and all other jobs.

So the way you can solve this is by using Tags. I can add a “designers” tag to Mike. And a “programmer” tag to Ahmed. In certain cases, you can achieve the same thing with groups. But I’ll tell you the difference.

Other than it’s cumbersome and can be repetitive sometimes (like in my case). The big difference is a contact can have multiple tags. But can only be part of one group. So if a contact is interested in design and software engineering. They can have both tags. But they can’t be part of two groups. Like “aspiring to work remotely” and “already working remotely”.

To add tags to your contacts, you can use the dashboard or you can add them automatically. Say a landing page with an ebook for designers. You can say that anyone who downloaded this ebook will have the “designers” tag.

Now, next time I want to send an email, I can select to only send it to contacts with a specific tag. But there is a catch there. If you select a tag. This will send the email to all contacts with the tag. In all categories!

But how can I select a tag inside a group? Say designers part of the aspiring to work remotely group? This is what’s called a Segment. Segments are a way to combine groups, tags, and other parameters. And they are the next thing we’ll be talking about! I don’t want to spoil my next post, so make sure to subscribe if you want to know more 🙂

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