I shared with you that I’m learning online marketing. But didn’t say why other than it’s something I find exciting. From all the subjects out there, why did I started with online marketing?
I always thought of myself as a maker/hacker. I love building things from scratch. I love building solutions to problems. I love creating products. And that’s what I’ve been doing for a long time.
So far, when building things, I’ve been following the idea of “build it and they will come”. That’s creating a product, launching it out there, and hoping customers will find it. And every single time, it didn’t work*.
Deep in my mind, I knew this is isn’t how it works in real life. Even if you build the perfect solution for a problem, if there are no customers, then your solution sucks. It should be the other way around.
“I should find customers” is what I repeated in my head. But my ego always pushed me to start building instead. Because that’s what I do, and that’s what makes me happy. But happy isn’t enough to create a business.
That’s why I decided I should get rid of this bad habit and focus on learning online marketing for some months. By applying it to remote.ma, I hope that gives me real data I can study and learn from.
I hope to get a marketing checklist by the end of this experiment so I can try it on different projects in the future.
Do not miss my next post! Drop your email in the box below and get it straight to your inbox:
* An exception to this is remote.ma.
I started it because I felt it will help those working remotely from Morocco (or planning to come to Morocco). I didn’t do any research before starting, and I didn’t know if there was anything out there doing the same. But it turned out there is no blog focusing on this right now. But I discovered this after I started the blog.