Segmentation is the process of having buckets of your audience that checks a list of criteria. Usually, the intersection of contacts part of a group, have a tag, or others. This is better explained with an example.
Remote.ma has an article called “The best coffee shops for working in Casablanca“. One problem I had with this article is whenever I update it, there is no way to notify people about the new coffee shops. Other than posting on social media of course. If I want to send an email on each update, I need to know who is interested in hearing such information. People interested in this article are:
- Already working remotely (so they are used to the idea of working from coffee shops)
- Are from Casablanca
So this is my segment for this article and I can create it in Mailchimp. In fact, when a user subscribes to your mailing list, their location is also saved.
You can create segments using location, but there are other things you can use too: Groups, subscription date, activity, contact rating… You can let your creativity shine.
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