This is the third lesson I'm sharing with you on my journey to learn online marketing. After groups and tags, now it's time to learn about segments. Segmentation is the process of having buckets of your audience that checks a list of criteria. Usually, the intersection of contacts part of a group, have a tag, … Continue reading Segmenting audience in Mailchimp
When I joined Automattic, this creed was on my contract. After reading it, I knew this will be a good experience. And it is. Today I'm sharing it with you: I will never stop learning.I won’t just work on things that are assigned to me.I know there’s no such thing as a status quo.I will … Continue reading Automattic’s creed
Who loves the boring stuff? No one! I have a story to share with you today. It's about a subject I considered "boring". But it turns out it's one of the best things I learned in my life. Just after coding. Back in July 2018, I joined Automattic. A distributed company with folks working from … Continue reading The boring stuff
I got this comment yesterday from Blessing: I just came across one of your previous platforms Creative Africa while surfing the internet, which led me here. Pls I would like to know what the platform was about and why doesn’t exist anymore, if you wouldn’t mind sharing. Thank you Blessing. I don't mind sharing, and … Continue reading The story behind killing Creative Africa
This is a question a lot of people have: Should I be in a senior role? Or a manager role?. And I had that question too and started looking for answers. I find my answers in books, and this time is no different. I picked up The Making of a Manager book after seeing good … Continue reading How to know what’s better for you: A manager role or a senior role?
Take any subject you can think of. Make a simple search. And you'll get thousands of results. There is too much information around! A lot of information is good. But too much information leads to fatigue. And instead of deciding what you'll be reading, doing, etc. You're overwhelmed. And you end up giving up. I … Continue reading Too much information
I'm on a quest to learn online marketing, and I'm sharing with you my progress. So make sure to subscribe to get all new content in your inbox. Last time, I shared with you Mailchimp's Groups feature. You can learn more about it here, but the TLDR; is it's a way of grouping your audience … Continue reading Learning about Tags in online marketing