There is a problem I have with book summaries, and I'm trying to see if I'm the only one. When I don't have time to read a book, I search for a summary. But the problem with summaries is they are too short. I can feel a lot of information is lost when reading it. … Continue reading My problem with book summaries →

I've reached the next step in my online marketing learning journey. If you haven't been following it, here's a recap: I spent time learning about my audience and ended up with 3 categories.I learned more about Mailchimp. I learned about groups, tags, and segments. Now the next step is growing the audience. A lot of … Continue reading Transforming blog visitors to subscribers →

It's 2020, and I still prefer physical books. Kindle is good and everything, but the feeling of holding a physical book still gets me. For my notes, it's the inverse. I like digital notes. This way, I can easily search for ideas and get results from multiple books at once. The challenge is to get … Continue reading Taking digital notes from physical books →

Stress is a powerful word. Just by reading it, you can feel weird pinches in your stomach. Especially if you had some bad experiences with it before. But, is all stress bad? What about the stress that pushes you to do something, or be a better person? It can not be a bad one right? … Continue reading Is all stress bad? →

I believe if you want to get good at something, you need to do it every day. Even if it's a small thing. Small steps are still better than nothing. This is exactly what I'm trying to do with these daily posts. Like the one you're reading right now. I'm trying to be better at … Continue reading A small thing every day →

I make sure to set some time to help others. Either those asking me via emails/DMs or by writing things on my blogs. But sometimes, I want to keep time wasted between back and forth to a minimum. If you want to ask someone, just ask. Say it in the first message. Be quick, direct … Continue reading Just ask →

This is the third lesson I'm sharing with you on my journey to learn online marketing. After groups and tags, now it's time to learn about segments. Segmentation is the process of having buckets of your audience that checks a list of criteria. Usually, the intersection of contacts part of a group, have a tag, … Continue reading Segmenting audience in Mailchimp →

When I joined Automattic, this creed was on my contract. After reading it, I knew this will be a good experience. And it is. Today I'm sharing it with you: I will never stop learning.I won’t just work on things that are assigned to me.I know there’s no such thing as a status quo.I will … Continue reading Automattic’s creed →

Who loves the boring stuff? No one! I have a story to share with you today. It's about a subject I considered "boring". But it turns out it's one of the best things I learned in my life. Just after coding. Back in July 2018, I joined Automattic. A distributed company with folks working from … Continue reading The boring stuff →

I got this comment yesterday from Blessing: I just came across one of your previous platforms Creative Africa while surfing the internet, which led me here. Pls I would like to know what the platform was about and why doesn’t exist anymore, if you wouldn’t mind sharing. Thank you Blessing. I don't mind sharing, and … Continue reading The story behind killing Creative Africa →